Throw Back 100 Years: Anaheim Beer Sign circa 1916

Valencia Hotel Sign in Red

Hotel Valencia bar, circa 1916. Photo courtesy Anaheim Public Library.

We like to say Anaheim Brewery is “where the past has presence.”  The oversized black and white photos of pre-Prohibition bars in Anaheim give you the feeling of sharing the Tasting Room with folks from the past.

If you look closely at the photo of the Hotel Valencia bar, you may have noticed a small sign hanging on a cabinet in the right side of the picture.

Here it is in close-up:

Valencia sign close up

Close-up of Anaheim Beer sign. Photo courtesy Anaheim Public Library.

The image is a little fuzzy, but you can make out:
Union Brewing Co
Anaheim Beer
For Sale Here

 

Our friends, Kevin Kidney and Jody Daily created a reproduction of the sign.  They placed a photo of Friedrich Conrad in the circle beside the big A, and included the phrase:  In Pursuit of Happiness &  Lager.

That phrase is a quotation from the Anaheim Gazette.  Back in 1873, an athletic club from Los Angeles took the train to meet their Anaheim counterparts.

Anaheim Beer tin sign revised

Reproduction Anaheim Beer Sign

“The excursionists arrived about 10 o’clock, a.m., and were received by their friends with open arms and the firing of anvils. With their banner flying, and preceded by the Los Angeles Band, they marched through the principal streets to the Verein Hall, where an impromptu exhibition of agility was given after which they dispersed, and went in pursuit of happiness and lager.”

Twenty bucks gets you one of these embossed aluminum signs.  Put on your own “exhibition of agility” as you hang it on the wall of your Man Cave, then fire an anvil (whatever that means) and go off in pursuit of happiness and lager.

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