Anaheim Gazette, May 6. 1909
This bottle is is a private collection. We have an unused label on display.
‘Tis the season for Anaheim Winter Wheat. This unfiltered beer is a darker version of Anaheim Hefeweizen. It’s smooth and rich, with a spicy clove-like aroma and a toasty caramel finish.
Our Winter Wheat label is a reproduction of a label that John Cassou, owner of the Peerless Saloon, pasted on bottles of Anaheim Beer around 1914.
You can see the original label in our display case.
The Peerless Saloon, circa 1903.
The Peerless Saloon was at 106 N. Los Angeles Street (what we know as Anaheim Boulevard). That put it on the same block as today’s City Hall.
According to the Anaheim Gazette, the Peerless sold fine wines, liquors, and cigars, and noted in advertisements that they served “Anaheim Beer on draft.”
Rose Cassou and Leonard Hessel on their wedding day in 1912.
Back row Left to Right: Joseph Hessel, Mr. Hiltscher, Anton Hessel, Mr. Hiltscher, Mr. Hiltscher.
Seated Left to Right: Mr. Bennerscheidt, Leonard Hessel, Frank Hogle, unidentified.
In one of those Six Degrees of Anaheim Brewery coincidences, John Cassou’s daughter, Rose, married Leonard Hessel, one of the family who were the last pre-Prohibition makers of Anaheim Beer.
Here’s pictures of the happy couple on their wedding day, and the happy Hessel brothers in their beer garden.
When the Hessels (Anton, his wife, Eva, his brother Leonard, and two others) took over Anaheim Brewery in 1904, they renamed it Union Brewing Company. They continued making Anaheim Beer until Prohibition.
All black and white images used with permission of Anaheim Public Library.